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October 10, 2016

Brahma

Brahma contagiá Carnaval

Project Summary
A comprehensive content production project developed to support Brahma's Carnival campaign. Through photography, filming, motion graphics, GIF creation, social media pieces, banners, and digital advertising assets, we helped bring the excitement of the live events into the digital space, maximizing audience engagement and extending the campaign's reach across multiple platforms.
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Project Details

For Brahma’s nationwide Carnival activation, we produced a complete suite of digital content designed to amplify the event experience across social media and online channels. The campaign included original photography, video production, animated GIFs, banners, social media assets, and promotional content that captured the energy, color, and spontaneity of the Brahma Carnival experience.

The campaign accompanied a large-scale activation that brought live music, entertainment, food trucks, and carnival celebrations to multiple cities across Argentina, reaching more than 30,000 attendees.

Goals

  • Increase awareness of the Brahma Carnival initiative
  • Extend the event experience beyond the physical activation
  • Generate engaging social media content for sharing and interaction
  • Create a consistent visual identity across digital touchpoints
  • Drive participation before, during, and after the events
  • Produce reusable creative assets for online campaigns and advertising
  • Strengthen Brahma's association with celebration, music, and carnival culture

Services Provided

  • Art Direction
  • Photography Production
  • Video Production
  • Motion Graphics
  • GIF Creation
  • Social Media Content
  • Digital Banner Design
  • Campaign Asset Development
  • Content Adaptation for Multiple Platforms
  • Event Coverage Content
  • Digital Advertising Creatives
  • Post Production & Editing
  • Community Engagement Assets

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