Bodega Luigi Bosca

Project Details

For La Linda, the contemporary wine brand from Luigi Bosca, we developed social media content and digital communication assets designed to connect with a younger, lifestyle-oriented audience while maintaining the quality and heritage associated with one of Argentina's most respected wineries.

The project focused on creating approachable, visually engaging content that positioned La Linda as an everyday premium wine, combining wine culture, gastronomy, social moments, and modern lifestyle experiences through a fresh and accessible visual language.

Goals

• Increase brand awareness among younger wine consumers
• Strengthen La Linda's positioning as an approachable premium wine
• Create a consistent and recognizable social media presence
• Promote the different varietals within the product portfolio
• Connect the brand with food, gatherings, and everyday moments
• Generate engagement across digital channels
• Reinforce product visibility through high-quality visual content
• Support seasonal campaigns and promotional initiatives

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Services Provided

• Social Media Strategy
• Creative Direction
• Art Direction
• Content Planning
• Photography Production
• Product Photography
• Social Media Design
• Brand Storytelling
• Lifestyle Content Creation
• Digital Campaign Development
• Community Engagement Assets
• Content Adaptation for Multiple Platforms
• Promotional Content Creation
• Ongoing Social Media Support

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