Wapi

Project Details

This project was developed for the launch of WAPI Cottage Cheese, a premium high-protein dairy product positioned around wellness, nutrition, and healthy eating habits. The campaign focused on introducing a relatively unfamiliar product category to the local market while highlighting its nutritional benefits, artisanal quality, and versatility.

The visual approach combined a clean editorial aesthetic with food photography and minimalist product presentation, creating a premium and trustworthy brand perception aligned with health-conscious consumers.

Goals

• Launch a new product category within the WAPI portfolio
• Build awareness around cottage cheese and its benefits
• Highlight the product's high-protein content
• Communicate low-fat nutritional advantages
• Position WAPI as a premium artisanal dairy brand
• Educate consumers about product usage and consumption occasions
• Generate engagement through social media content
• Drive product trial and adoption

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Services Provided

• Creative Direction
• Product Launch Campaign
• Art Direction
• Social Media Design
• Content Strategy
• Product Positioning
• Food Styling Direction
• Packaging Integration
• Advertising Creative Development
• Visual Identity Application
• Digital Marketing Assets

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