Cinzano

Project Details

This project involved the creative direction, UX/UI design, and custom development of La Vuelta del Vermut, a branded digital experience created for Cinzano. The platform was designed to celebrate the culture of vermouth by guiding users through a curated selection of iconic neighborhood bars, traditional venues, and historic locations associated with the ritual of sharing a vermouth.

The project combined storytelling, interactive mapping, location discovery, photography, video content, and cultural branding to create an immersive experience that encouraged users to explore the city and reconnect with local traditions.

Goals

• Create an engaging branded experience around vermouth culture
• Promote neighborhood bars and traditional social gathering spaces
• Develop an interactive city guide with geolocated venues
• Reinforce Cinzano's association with the vermouth ritual and local culture
• Encourage user exploration through maps, stories, and recommendations
• Showcase featured venues through photography and video content
• Create a memorable digital campaign experience
• Deliver a responsive and immersive platform for consumers and enthusiasts

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Services Provided

• Creative Direction
• UX/UI Website Design
• Custom Website Development
• Interactive Map Design
• Location-Based Experience Design
• Digital Campaign Development
• Visual Storytelling
• Photography & Video Content Integration
• Navigation & Information Architecture
• Responsive Front-End Development
• Branded Content Experience Design
• User Journey & Venue Discovery Design
• QA Testing & Post-Launch Refinement

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