This project was created for the launch of Más, a flavored milk line from La Serenísima. The campaign combined product promotion, branded entertainment, user-generated content, and social engagement through an interactive microsite designed to connect with a younger audience.
The experience went beyond a traditional product launch by integrating commercial content, interactive challenges, personalized video creation, and photo-based participation mechanics that encouraged users to engage directly with the brand and share content across social networks.
