Whirpool

Project Details

For Whirlpool's Mother's Day promotional campaign, we designed and developed an interactive microsite that allowed customers to register their purchases and participate in a sweepstakes to win a family trip to Disneyland Paris. The campaign combined emotional storytelling, family-focused messaging, and a simple participation flow to strengthen engagement with the brand during one of the most important retail seasons of the year.

The platform served as the campaign hub, centralizing registration, promotional information, contest mechanics, and branded content.

Goals

• Increase product sales during the Mother's Day campaign period
• Generate customer engagement through a high-value promotional prize
• Create a simple and accessible participation experience
• Strengthen emotional connections between the brand and families
• Collect campaign registrations through a dedicated digital platform
• Increase visibility of Whirlpool products during a key commercial season
• Support retail and marketing initiatives with a centralized campaign hub
• Drive brand awareness through digital promotion

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Services Provided

• Promotional Microsite Design
• Microsite Development
• UX/UI Design
• Sweepstakes Registration Platform
• Campaign Website Development
• Responsive Web Design
• User Registration Flow Design
• Contest Mechanics Integration
• Digital Campaign Support
• Landing Page Development
• Front-End Development
• Content Management Integration
• Quality Assurance & Testing
• Digital Marketing Support
• Campaign Creative Production

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