This project involved the creative direction, UX/UI design, game concept development, and custom website production of Mundo Junior, an interactive digital platform created for La Serenísima’s Junior product line. The platform was designed to connect with children and families through educational content, branded entertainment, downloadable activities, recipes, games, contests, and interactive experiences.
The project combined digital storytelling, gamification, custom illustrations, promotional campaigns, character-based experiences, and interactive content to strengthen brand engagement while promoting healthy habits and product awareness.